Johan Vazquez • The Good of Goshen

Johan Vazquez

Owner, Guac N’ Squat

Published Oct. 2020

All my friends would tell me, ‘Yo, your guac is amazing! It’s different.’ I’m like, ‘What do you mean? It’s just normal Mexican guac.’ They’re like, ‘Nah, dude, your guac is completely something else.’

I came into the Goshen Farmers Market and I talked to Jo Ellen Davis, who runs the market. I said, ‘Hey, I’m licensed to serve food and I want to sell guacamole.’ And she’s like, ‘Great! Here’s a booth, here’s paperwork, and you can start this Saturday.’ Feb. 2, 2019, was when I made my first sale of guacamole.

I was born in Mexico. My parents brought me over here to the United States at the age of 3 for a better life. I was living in McAllen, Texas. It’s at the very tip of Texas, five minutes from the border of Mexico. Down there, it’s 85 percent Mexicans, everyone’s bilingual, and everyone’s short. My first impression of white America is when I moved to a ministry up in Dallas, Texas, when I was 22. The first thing that blew me away is how tall white people were, because I’m 5 foot 4. The second thing is how people did not know two languages, because in south Texas everyone’s bilingual. Almost every single person.

I’ve advanced into other avenues as well. I make art, I sell popsicles that me and my wife make, and I also make almond and peanut butter gourmet stuff. My products are all natural, and it’s all real food. I have Guac N’ Squat for my guacamole, Stick N’ Lick for my popsicles, and I have Slap N’ Spread for my peanut butter.

Good guac is really just sticking to the roots. Stop trying to add so many sub-par, un-Mexican things. You can get creative, but only when you know what the foundation is.

I’ve been in Goshen since 2017. I like that I live on Seventh Street and I can just bike into downtown and recognize a whole bunch of people and say ‘Hi’ and ‘What’s up?’ I enjoy the people I’ve met. I’ve met some really amazing people here in Goshen. The opportunities that have been presented to me because of the people who reside here, and because of my willingness to go out into the community and say, ‘Hi, my name is Johan’ – God has really brought certain people into my life whom I could not have met otherwise. I’ve met so many incredible people in Goshen. I love that.

Writing, editing, and photography by Scott Weisser and Neil King

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