Living the Sweet Life in Goshen

The Nut Shoppe • The Good of Goshen

Published Sept. 2016

The Nut Shoppe • Good of Goshen
“We are known for our candy,” said The Nut Shoppe owner Danae Bell. “We have nostalgic candy and hand-dipped candy. We have a unique quality because we’re a candy-only store.”

When The Nut Shoppe first opened in 1982, it was primarily a bulk nut shop; it sold cashews, peanuts, and other nuts. Over the years, chocolate was added as a specialty item — and customers just couldn’t get enough.

The store gradually changed its focus from nuts to candy. The name was kept as a nod to the past.

Danae, born and raised in Goshen, worked for the previous owner of the shop. She worked throughout high school up until her last year of college. The shop was a vital part of her life. In college, she discovered that the owner wanted to sell the business. Danae knew she had to do something.

In order to buy the business, Danae saved money during her final year of college.

“It was a pretty stressful time,” said Danae. “Thankfully, I had both of my parents’ support. My mom was an accountant, so she helped with the books.”

After a few years owning the store, Danae met Justin Bell at a candy convention in Chicago. Their meeting turned out to be sweet coincidence, and they soon married.

The Bells live a busy life, but a sweet one. With homemade recipes and a whole lot of love, the Bells and their candy shop stand out as a unique aspect of Goshen.

The Nut Shoppe has been an essential part of downtown Goshen for the last 34 years. With over 70 different flavors of candies, The Nut Shoppe offers a wide array delectable treats. From tiramisu truffles to dark chocolate toffee, there are sweets for even the pickiest of sweet tooths.

All of their sweets are made from homemade recipes with a heaping amount of teamwork. Justin makes the filling for all the candies while Danae dips them in their outer flavor.

While there is a demand for homemade chocolate, the Bells also face competition with large corporations. The Bells, however, are confident The Nut Shoppe can stand up to big chains.

“You can come in and make any box filled of chocolates you want,” said Justin. “If you go to a box store, you don’t have an option. But  coming here, you can personalize your gift.”

Besides creating delicious sweets for locals, The Nut Shoppe also makes sure to offer specials for visitors. They often premiere new flavors and their gelato on First Fridays.

“We offered ice cream to boost our sales in the summer,” said Danae. “Once Justin and I were married, he wanted to do something different. We chose gelato because it’s more gourmet, which is what we hope to provide to our customers.”

On top of running The Nut Shoppe, the Bells also have a family, to which they’ve recently added a second child. Danae works at Goshen Hospital as a registered nurse in the pediatric unit, so Justin manages day-to-day aspects of keeping the store. They lead a busy life, but they wouldn’t have it any other way.

“I decided to follow through with both careers because there is always the chance that something would happen and I would have to rely more on one career than the other,” said Danae. “I also love helping people, and nursing is one way to do this. Having both careers allows me to be versatile.”

Justin also participates in community service in his free time. He is a volunteer in the “Real Men Read” program, a program that has men in the community read to elementary students lead by the United Way of Elkhart.

Known as the “Candy Man” to these kids, Bell is a favorite for bringing sweets along with him to the readings.

Author Bio

Grace Bickel and Elizabeth Rieth, both seniors at Goshen High School, are partnering with the Good of Goshen to write a series of stories about downtown businesses. They are enrolled in a self-led independent study in journalism, and chose to branch out from the high school in order to write about the larger Goshen community. In their words, they wanted to partner with the Good of Goshen because “growing up in such a vibrant community has fostered a love for Goshen.” Both Grace and Elizabeth are leading members of the GHS student newspaper, The Talon.

Read more on The Talon site.
Writer • Grace Bickel
Photography • Grace Bickel, Grant Beachy
Editor • Liz Shenk

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